Advertisers, marketers, creatives, and, increasingly, technologists have made the yearly pilgrimage to the French Riviera for Cannes Lions, the global advertising festival and awards.
This week MediaMath is making its presence known.
In this recent Campaign article “Cannes Perspectives: Are we all omni-channel now?” Erich Wasserman, CRO, MediaMath explains how advertising technology is meeting the needs of the industry by addressing the omni-channel challenge for the world’s largest brands.
As consumers move from offline to online, and across devices, brands must implement strategies that provide a seamless experience for this digitally savvy connected consumer.
Erich provides marketers with 5 tips to maximize their omni-channel opportunities.
Visit Campaign to read the article in full.