Erich Wasserman, Co-Founder and Chief Revenue Officer, MediaMath presented “Adopting Automation” during Ad Week Europe. In his session, Erich addresses how programmatic technology enables marketers to navigate through the fragmented digital landscape.
MediaMath specifically allows marketers to do so by:
• Extracting ROI for media investments
• Teaming up with clients to work collaboratively within the programmatic landscape
• Educating not just clients, but the ecosystem at large, as to the opportunities within the programmatic landscape