US native ad spending is expected to surpass traditional display spending in 2016 and more than double by 2021, according to eMarketer. How should marketers and publishers prepare for native’s future growth and how can they optimize their use of this emerging channel to further brands’ business goals?
On Sept. 13th, MediaMath and TripleLift hosted a panel on the future of native advertising with partners from the brand, publisher and native platform perspectives. Moderated by VP of Global Media Partnerships, Tanuj Joshi, panelists from MediaMath, TripleLift, Café Media and Kepler discussed a range of topics, from what their definition of native is to how to make its execution better in today’s always-moving marketing landscape. We’ve made the video recording of the panel available to you below and on YouTube here.