The National Retail Federation estimates that Americans will spend a total of $7.4 billion this Halloween. Curious about how that spend breaks down? So were we. Consumers will spend most on costumes, and candy, with totals of $2.8 billion and $2.2 billion, respectively. Handing out candy topped the list of planned Halloween activities; That’s a lot of caramel apples.
Perhaps not surprising is the fact that Americans are turning to the Internet for all things Halloween: researching and buying costumes, and getting inspiration from places like Pinterest.
And, consumers are going online earlier and earlier. The NRF reports that 31% of shoppers will started their Halloween hunt before the first of October. However, retailers need not be spooked, as nearly a quarter (24%) of shoppers are waiting until the last minute to go online for their Halloween shopping needs.
How can retailers get their share of this last minute spend? Here are three tips, taken from a MediaMath clients’ holiday strategy:
1. Implement premium buys during key holiday time frames
2. Use copy and imagery that’s spooktacular
3. Leverage and activate customer data insights
Below is the referred use case:
