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#TeamsWin: NMI Celebrates Five Successful Years

April 14, 2017 — by Elise James-Decruise

As we look back at the past five years of the New Marketing Institute (NMI), it’s hard not to feel a sense of accomplishment and pride. When I first joined MediaMath and launched NMI, it was an exciting time filled with unknowns. As the education technology industry continues to evolve, we have progressed with the fast pace of innovation and we are eager to continue collaborating with bright minds. Five years later, I am thrilled with the work we achieved so far and can’t wait to see what’s ahead.

If our greatest achievements to date are any indication of what’s to come, the next five years will have big things in store for NMI. To celebrate our anniversary, let’s take a look back at our most exciting milestones:

The launch of the certification and training courses:

Launching our training courses is one of the proudest accomplishments for me because at its core, NMI aims to achieve a solid foundation for learning. We offer digital marketing certification courses, including “Intro to Digital Marketing” and “Programmatic 101” to help fill the skills gap in an ever-evolving industry. And as the space keeps growing and innovating at such a rapid pace, NMI understands that today’s marketers need to stay competitive.

It starts with having a best in class team who shares an enthusiasm to teach in the ad tech space. To date, we’ve trained more than 12,000 people and have grown our presence in over 16 countries. Being compassionate and understanding that not all people learn the same – some individuals may learn better through listening, while others learn more effectively through visuals. We “meet the learner where they are” by offering localized content and giving learners access to courses online or in-person because we want to be as flexible as we can to serve the education needs of all of our students.

The launch of our Marketing Engineer Program (MEP):

Another proud milestone was establishing MediaMath’s Marketing Engineer Program (MEP) – an immersive and dynamic training program we developed to give future marketers a unique opportunity to gain technical and professional skills needed to be successful within the digital marketing space. Since it’s launch in June 2014, we have seen the 12-week curriculum-based course grow into an international training program, launching MEP Berlin for the first time this year. Graduating more than 50 marketing engineers to date, MEP is about to graduate its sixth cohort at the end of this month!

The NMI Advisory Board launch:

Last August, we officially announced the launch of our NMI advisory board. The primary goal for the board is to provide insights and serve as a resource globally for new ideas and trends in digital marketing. On the board, we have members that come from retail, technology and education. This dynamic mix allows for the group to openly share ideas and best practices across industries.

The launch of NMI’s first podcast, Programmatic Untangled:

Here at NMI, discussions around launching a podcast had been taking place for quite some time. When we were able to host our first podcast, it was a huge accomplishment. I love the idea of working with new mediums for education and podcasts are a prime example. They’re collaborative and allow for learning to take place on the go. Over the next five years, NMI will certainly continue to utilize different forms of media for lessons, like podcasts.

Industry recognition in the form of award wins

 We are all extremely proud of the work that NMI has achieved, but seeing it recognized by industry professionals is the icing on the cake. NMI has won awards in education and innovation, winning two Brandon Hall Group gold awards for the best learning and development program and Marketing Engineer Program (MEP) getting recognition as the best certification program. Moreover, I was honored by Chief Learning Officer magazine at the 15th Annual Learning In Practice ceremony by receiving silver honors for the Innovation Award and gold for the Strategy Award. Seeing others in the industry acknowledge our growth and commitment to education is a remarkable feeling and serves as a testament to the power knowledge has in the digital marketing community.

As we look back at all of the progress we have made at NMI, we are excited for what’s next. If you’re looking for ways to explore the future of digital marketing and programmatic advertising, take a look at the programs NMI is currently offering.

Elise James-Decruise

Elise oversees internal and external training initiatives, certification, enterprise education and global program development at MediaMath through the New Marketing Institute (NMI) where she leads a global team of 29, touching 16 different countries. She joined MediaMath in January of 2012, bringing with her 15 years of experience managing, facilitating and building targeted training programs from the ground up. She launched NMI shortly thereafter – in Q2 of 2012. In the 4 years since launch, she’s led the charge in building a team of training professionals who share in her passion for educating and empowering the new generation of marketing professionals.
Successfully transitioning from the financial sector as a global trainer at Thomson Financial (Thomson Reuters), Elise started out her digital marketing career at Right Media (acquired by Yahoo) where she transformed their internal training program and founded Right Media University for the Sales, Operations and Technical Support Teams. By ensuring training curriculum aligned with the overall strategy she was able to directly impact company culture by driving individual, team and organizational performance. Elise continued her career at Macys.com within the e-commerce division, facilitating and developing curriculum for the New York employees focusing on merchant, marketing, platform and leadership skill development across the organization. By identifying department specific and business needs Elise was able to directly contribute to the corporate vision, ensuring high performance.

Elise maintains a strong presence on the board of prominent industry and L&D organizations such as the IAB and ATD. She holds a seat on the IAB Board and is also part of the IAB Digital Leadership Program, which helps foster growth for the next generation of digital marketing and advertising executives. She has also joined the Association for Talent Development (ATD) as a member of the ATD Forum Advisory Group, helping to shape forum activities through thought leadership and collaboration.

Elise holds a B.A., in Communications, PR & Advertising along with a M.S., in Instructional Leadership and Business Communications from Robert Morris University. Elise resides in Bergen County New Jersey with her husband and two children. In her spare time she enjoys traveling, spending time with family and friends, going to concerts, playing basketball, watching sports, mentoring and providing career development coaching to former and current student-athletes who are making a transition into the corporate world.