Retail marketers are no strangers to the effectiveness and potential that programmatic marketing provides. In fact, retailers outspend every vertical in the programmatic space. Yet, unfortunately, that doesn’t mean that creating a programmatic marketing practice is a simple or necessarily straightforward process that happens overnight. While retail marketers know more about their customers than probably any industry in the world (retailers sit on a vast wealth of 1st-party data), they face specific data challenges related to leveraging that data to drive greater ROI in their digital marketing efforts. Additionally, retail marketers cite difficulty in measuring their offline store sales back to their online media spend, and creating a holistic view of their audiences across channels as other hurdles to creating a truly omni-channel marketing practice.
That’s why we’ve introduced MediaMath Retail. This new service delivers a tailored solution that meets the unique needs of digital retail marketers; by combining MediaMath’s marketing technology with expert services, and retail industry expertise, MediaMath Retail is a holistic solution for retailers that want to elevate their retail marketing practice. The combination of technology and service ensures that retailers are fully equipped to achieve success with TerminalOne, with account direction, strategy support, to campaign management. This package empowers retailers to put the technology and their data to optimal use, giving them the potential to create campaigns that speak to their customers in novel and meaningful ways.
MediaMath Retail gives retailers the power to:
Create a 360-degree audience view: With all the data available from first party sources, including purchase data, loyalty data, web analytics and more, retailers have a solid view of who their shoppers are. With MediaMath Retail, retailers can leverage that data and put it to action, delivering the best possible experience for the shopper while yielding optimal business results. Additionally, retailers can refine their audience targeting with MediaMath’s data partners. When third party data is added to the mix, retailers can target against audience collective data, retail-specific segments, and more.
Create relevant messaging in real-time: MediaMath Retail delivers one-to-one advertising with its messaging solution. By connecting retailers with best-in-class partners for dynamic creative, retailers can vary their creative based on goals, audience, market, and more. Retailers are now able to move customers through the path to purchase even faster – regardless of whether they are cross-selling, up-selling, or prospecting.
Scale beyond all measure – vast, infinite, and growing. With 3.6 trillion impressions available in addressable media every month, the scale offered by programmatic through MediaMath Retail is unparalleled. One connected source provides retailers access to addressable media on all channels – desktop display, mobile, video, social and emerging media channels like programmatic native.
Optimize in real-time to fine-tune everything: The last component of the MediaMath Retail technology solution is the optimization solution. Retailers can now understand the value of each touch point & optimize against that type of insight. Additionally, retailers can identify sales gaps in their customer life cycle to understand what media is performing and what’s not, which audiences are performing best against goals, and which creative is delivering the best outcomes.
These are the possibilities brought to light by programmatic. With MediaMath Retail, the advantages of programmatic technology and data can go to work for your business today. It’s a complete technology stack that puts all the pieces together for you: audience, media, messaging, and optimization. MediaMath Retail fulfills the promise of one-to-one retail marketing with a single operating system—empowering today’s marketer to find and segment customers, deliver the right messages on the right device, and optimize consumer interactions to make digital marketing more precise and powerful than ever before. For more information on MediaMath Retail, visit the landing page.