Close to a year ago, MediaMath unveiled its OPEN program and interactive portal – complete with a robust partner marketplace for our hundreds of technology, data, and media partners to showcase their core capabilities to clients and prospects. The tool allows marketers to connect to the best-of-breed partners within the ecosystem and build the foundation of their unique practice.
Over the past year, the ecosystem has grown and thus, the demand from our partners to create even deeper relationships and uncover opportunities to grow their visibility among our buyers has increased.
Following on the heels of the successful OPEN Buyer Certification program, MediaMath developed its OPEN Partner Certification program, designed to help build and maintain deeper partnerships between MediaMath and its strategic partners. The program recognizes partners that are committed to innovation and facilitating the adoption of platform-based marketing approaches. Specifically, certification considers how partners excel at marketplace, platform, and strategic initiatives with MediaMath, and provides various benefits aligned with the three levels of certification – Silver, Gold, and Platinum.
Together, with the first certified partners donning their certification pins – PubMatic, Grapeshot, Peer39 by Sizmek, LiveRamp, and Oracle’s Bluekai – MediaMath celebrated the launch of the program during Advertising Week, welcoming hundreds of guests for cocktails and networking at the Gansevoort Hotel.
To see the album of photos from the event click here.
For more information on the OPEN Partner Certification, click here.