This summer MediaMath was delighted to present at Rakuten MediaForge’s Summer Networking Event aboard the R.S. Hispaniola in London. Set against the backdrop of some of the most stunning views London has to offer, we enjoyed great company and great content, including MediaMath’s presentation from Dave Reed, Managing Director of EMEA, on “Marketing Beyond the Funnel.”
In his presentation Dave Reed discusses how the nature of consumption has drastically changed, and as a result marketers need to rethink their model for engaging consumers along a journey that is no longer linear. Reed notes that the original customer journey was a physical one – consumers literally had to walk through the store to interact with brands and make their buying decisions. As a result department stores such as Selfridges were carefully curated and expertly designed. Similarly, the new digital customer journey must take into consideration all of the touch points that a customer interacts with before making a purchase.
Watch Dave Reed’s presentation to learn more about the rethinking the customer journey and marketing beyond the funnel.