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ARTICLE

Learn About MediaMath’s Global Agency Practice

July 7, 2016 — by Lauren Fritsky

MediaMath’s Global Agency Practice works with some of the world’s leading agencies through centralized management of strategy, solution design, operation consulting and execution. The Practice emerged from a need to adapt how MediaMath works with these valued partners as their brand clients’ marketing requirements change to prioritize more in-depth expertise in data, insights and technology (for more on the evolving nature of the brand, agency and tech provider partnership model, read our whitepaper with The CMO Club).

We sat down with Ellie Windle, VP Global Accounts Strategy, Omnicom, to talk about how MediaMath works with agencies, the different ways agencies use our technology and the role of the agency of the future. Watch the video in full here.