Yesterday, Adexchanger ran a story about the all-American retailer L.L. Bean ( L.L. stands for Leon Leonwood, in case you ever wondered), and the company’s foray into in-app targeting via Apple’s iAd, which now provides inventory access programmatically.
Jeff Allen, VP of eCommerce, L.L. Bean cited richer targeting capabilities as the main draw for testing iAds through MediaMath’s TerminalOne Marketing Operating System™.