Infographic: Closing the Digital Marketing Talent Gap

September 23, 2015 — by Elise James-Decruise

The adtech industry faces a huge education and talent gap. We hear this daily, but what are we doing to solve for this? Certification and blended learning approaches to meet the needs of all learners in this industry have become increasingly sought after for people trying to advance in their career or get their foot in the door. However, navigating the industry and landscape can be difficult, especially if you don’t know where to start. The New Marketing Institute (NMI) has made education accessible through an array of certification courses, immersion programs, and talent development. By meeting the learner where they are, NMI is not only addressing the talent gap but is also serving as the trusted educational resource in the industry.

Here’s a full view on how you can engage with NMI to help solve for this problem:



Elise James-Decruise

Elise oversees internal and external training initiatives, certification, enterprise education and global program development at MediaMath through the New Marketing Institute (NMI) where she leads a global team of 29, touching 16 different countries. She joined MediaMath in January of 2012, bringing with her 15 years of experience managing, facilitating and building targeted training programs from the ground up. She launched NMI shortly thereafter – in Q2 of 2012. In the 4 years since launch, she’s led the charge in building a team of training professionals who share in her passion for educating and empowering the new generation of marketing professionals. Successfully transitioning from the financial sector as a global trainer at Thomson Financial (Thomson Reuters), Elise started out her digital marketing career at Right Media (acquired by Yahoo) where she transformed their internal training program and founded Right Media University for the Sales, Operations and Technical Support Teams. By ensuring training curriculum aligned with the overall strategy she was able to directly impact company culture by driving individual, team and organizational performance. Elise continued her career at within the e-commerce division, facilitating and developing curriculum for the New York employees focusing on merchant, marketing, platform and leadership skill development across the organization. By identifying department specific and business needs Elise was able to directly contribute to the corporate vision, ensuring high performance. Elise maintains a strong presence on the board of prominent industry and L&D organizations such as the IAB and ATD. She holds a seat on the IAB Board and is also part of the IAB Digital Leadership Program, which helps foster growth for the next generation of digital marketing and advertising executives. She has also joined the Association for Talent Development (ATD) as a member of the ATD Forum Advisory Group, helping to shape forum activities through thought leadership and collaboration. Elise holds a B.A., in Communications, PR & Advertising along with a M.S., in Instructional Leadership and Business Communications from Robert Morris University. Elise resides in Bergen County New Jersey with her husband and two children. In her spare time she enjoys traveling, spending time with family and friends, going to concerts, playing basketball, watching sports, mentoring and providing career development coaching to former and current student-athletes who are making a transition into the corporate world.

  • Sam

    Cool digital marketing infographic!