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ARTICLE

How MediaMath and IBM Watson Marketing Are Helping Marketers Deliver a Better Consumer Experience

August 16, 2018 — by MediaMath

Almost a year ago, we announced our partnership with IBM to connect brands, consumers and all of the companies in between with infrastructure that is enterprise-class, open and smart while infusing true AI into real-time marketing. At Cannes, Dave Reed, managing director, international, MediaMath, and Mark Simpson, vp, offering management and strategy, Watson Commerce and Watson Marketing, IBM, talked more about how our partnership has evolved and what’s next on the horizon. Ron Anram, vp of media, Heineken USA, and Kevin Manion, chief strategy officer, Advertiser Perceptions, also weighed in. Watch the video interview below.