Advertisers love the Super Bowl. The big game has become the biggest day in the industry- you can see trailers about commercials, ads before ads, and follow up campaigns that are planned for yearlong ad stories. Let’s also not forget that while the ball is being run down the field, these ads are being served on so many different channels and screens, a multitude of social sites, apps, wearables, radio. It’s a big deal.
With so many ways to reach and engage audiences and the number of brands looking to make an impression, it could be a challenge for marketers to rise above the noise and make a touchdown. As data-driven marketers, however, we can always learn from our advertising wins and losses. And with sophisticated technology, marketers are able to quickly and creatively make smart marketing decisions making the experience better for all.
As an experiment, MediaMath and OPEN partner Flashtalking are going to execute a meta take on the most important ad day of the year. On Super Bowl Sunday, we will be putting Flashtalking’s dynamic creative solutions, that enable real-time, responsive ads, to work and executing ads through our own TerminalOne Marketing Operating System.
The kicker (pun intended): We’ll be joining forces with Karl Greenberg from MediaPost to write and update ad copy that respond to the infamous Super Bowl ads as they appear. We’re creating an ad experience for the ad industry that will showcase how engaging real-time creative can really be.
No matter who you root for, join us on game day and see for yourself.