main

ARTICLE

MediaMath Recognized in the Latest Gartner Magic Quadrant for Digital Marketing Hubs

February 16, 2017 — by Joanna O'Connell

We’ve done it again.

MediaMath is being recognized in the latest Gartner Magic Quadrant for Digital Marketing Hubs for our scalable omnichannel platform that enables marketers to seamlessly manage and activate their audience data in media across channels, formats and devices and optimize campaigns in real-time.

The Gartner Magic Quadrant provides both quantitative and qualitative analysis on technology and service markets. It highlights the trajectory of key companies who are assessed on their ability to execute and for completeness of vision in a given category. You can access the full report here.

We are the leading DSP in the “Challengers” quadrant, and believe our strengths include:

  • Programmatic marketing at scale: We provide all of the tools a marketer or agency needs to execute programmatic marketing at scale. These include audience management powered by our fully-featured, next-generation DMP, integrated with our omnichannel DSP; a depth and breadth of privileged media access – across supply sources and markets – that’s unparalleled in the industry; and machine learning to help marketers optimize their campaigns to reach their audiences most efficiently and effectively, and to understand how each marketing touchpoint leads to incremental lift in revenue.
  • Integrated data management: Our integrated DMP connects data management directly with media execution and decision solutions to enable holistic audience management and omnichannel audience buying at scale. This DSP + DMP approach enables marketers and agencies to manage their programmatic marketing more seamlessly through activation of data right within our buying platform. Removing the need for an external DMP means there’s no data loss or latency, and audience profile data can be linked with media behavior for smarter, better informed planning, buying and optimization.
  • Real-time decisioning and optimization: Our platform leverages the centralized intelligence of our Brain algorithm to allocate budget intelligently across channels. Powered by advanced machine learning and oriented towards true incremental business performance, The Brain brings to bear increasingly intelligent optimizations and, therefore, business outcomes that are driven and measured by math, across all addressable channels, transparently.

Our clients are sophisticated marketers who are as obsessed as we are with data and technology as the fuel for next generation marketing and business performance. This year, we will continue to build and innovate on technology products and solutions that help them execute relevant 1:1, real-time marketing at scale that delivers against their most important business objectives.

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Joanna O'Connell

Joanna joins MediaMath from AdExchanger where she was the founding member of the AdExchanger Research practice, developing syndicated primary research in the areas of programmatic advertising and audience targeting, and serving as an expert partner to marketers, agencies, publishers and advertising and marketing technology companies. Prior to AdExchanger, Joanna spent three years at Forrester Research, serving as Principal Analyst. Joanna has more than 15 years of experience in the marketing leadership industry. She started at digital advertising agency Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. More recently, she ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. Joanna graduated from Vassar College with a B.A. in psychology. She was a member of Phi Beta Kappa and graduated with departmental and general honors.