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ARTICLE

From Goal-Based Outcomes to Goal-Based Philanthropy

June 27, 2019 — by Kiley Robbins

The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet. At the core are 17 Sustainable Development Goals (SDGs) to address high-priority global issues. These are a call to action by all countries in a global partnership.

The goals aren’t just a framework for governments, but for companies and people to collectively address the world’s biggest challenges. We talk a lot about how we help clients achieve “goal-based” outcomes through our technology. But we know we can also use our platform, our time and our financial resources to help meet these more far-reaching global challenges.

Through our workplace giving and volunteering programs, MediaMath supports organizations working toward these goals, giving our employees a chance to step back from the daily grind and realize how each one of us can, and should, play a part in creating change. Our belief that every business should be a force for good is part of our every day at MediaMath, especially during Impact Week, the week in which we come together across all departments and offices to focus on doing good. This year was our third annual Impact Week, June 3 to 7. We promised to Do Good, Better—more donations, more volunteer events, more impact—and that we did!

Volunteering

Our employees spent a collective 801 hours giving back to organizations in their local communities. We participated in 35 volunteer events across 15 offices, a 20% increase from 2018. Each event focused on one of the 17 SDGs ranging from Zero Hunger to Climate Action.

Knowing it takes partnerships to drive significant impact, we called on our friends at Rubicon Project to join us in our volunteering efforts. We already partner with Rubicon in making marketing a force for good and to improve the effectiveness of the media supply chain. This Impact Week, we brought our employees together to serve meals to homebound elderly New Yorkers through Citymeals on Wheels.

In addition to addressing hunger, we tackled the education gap in communities in which we work. In Sao Paulo, our employees discussed career opportunities with teenagers from low-income communities. In New York, we partnered with The Opportunity Network to bring underserved high school students to MediaMath to learn about the ad tech space and participate in a resume workshop.

We also focused on our planet with a beach cleanup in Brighton Beach, a park cleanup in North Carolina and tree planting across NYC.

Donations

In addition to volunteering, we moved approximately $30,000 to various charities addressing a range of the 17 SDGs. With our donations, we were able to drive meaningful, measurable impact including:

  • Protecting 345 people from malaria via The Against Malaria Foundation
  • Restoring eyesight for 13 people with curable blindness who cannot afford surgery via Seva
  • Providing 9 years of basic income to a recipient in GiveDirectly’s landmark Universal Basic Income initiative
  • Giving 13 families six farming tools & training via One Acre Fund
  • Providing 2,039 people with food-based fortification for one year via Project Healthy Children
  • Donating clothing to homeless shelters and hosting several blood drives

Our tagline is “Strength in Numbers,” and we believe the collective power of our employees and partners helps us make a difference in a quantifiable way. Thank you to our colleagues for bringing their constant passion and hard work to the various causes we supported this year.

Kiley Robbins

Kiley Robbins is Director of MediaMath.org, MediaMath’s philanthropic arm. Kiley is focused on driving social impact through use of our technology. Kiley previously led the Strategy & Operations team for MediaMath’s global Professional Services organization. Prior to MediaMath, Kiley worked as a consultant for Navigant. She serves on the associate board of BUILD NY, a youth development organization that uses entrepreneurship to ignite the potential in high school students from under-resourced neighborhoods. Kiley studied Business Administration as a Robertson Scholar at the University of North Carolina at Chapel Hill.