main

ARTICLE

Breaking Down the Programmatic Umbrella: What is Programmatic Guaranteed?

May 24, 2017 — by Michelle Said

Previously in our educational video series, Breaking Down the Programmatic Umbrella, we explored programmatic marketing, open exchanges, and private marketplaces. This week, we consider programmatic guaranteed deals, and why marketers may opt for this type of inventory as opposed to an auction environment.

Stay tuned for more videos to be released weekly as we explore the programmatic umbrella in-depth.

Watch now: