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ARTICLE

Breaking Down the Programmatic Umbrella: What is a Preferred Deal?

June 9, 2017 — by Michelle Said

In the final episode of our series, Breaking Down the Programmatic Umbrella, we consider preferred deals, and why marketers may opt for this type of inventory as opposed to an auction environment or programmatic guaranteed.

Be on the lookout for a new series that explores header bidding, and why publishers and marketers are exploring this as a new way to buy and sell media.

Watch now:

Michelle Said

Michelle Said is the Senior Manager, Business Development and Global Expansion at the New Marketing Institute, and uses her 10 years of experience the online space to educate others in NMI’s industry-leading Introduction to Digital Marketing and Omnichannel certification courses. Prior to joining NMI/MediaMath, she worked in all sides of the industry, first in establishing the certification process at EyeWonder and helping to lead the company’s office in Dublin, Ireland, before trying her hand in the programmatic ad space in account management and yield delivery positions in the ad network world. Michelle earned a bachelor’s degree in Journalism and English from the University of Southern California and watches movies religiously in Brooklyn.