main

ARTICLE

Beet Retreat Recap: What Makes Great Marketing, By MediaMath’s O’Connell

March 31, 2017 — by Lauren Fritsky

Push marketing, pull marketing, paid, owned, earned media—none of it matters if it’s not for the sake of brokering a conversation with a consumer.

Take it from someone who knows, our CMO Joanna O’Connell, who has been on many sides of the advertising equation (she started as a media buyer, built a trade desk and worked as an analyst before coming to MediaMath). She attended the Beet Retreat last week in Vieques, Puerto Rico, where she was asked about her recipe for effective marketing.

“How do you help a marketer or an agency create conversations at scale with their best prospects and customers?” she asks. “That’s what great marketing should be about…great marketing should enable a marketer and a consumer to connect in a way that’s providing value to both of them.

“The way in which you do that is a really strong understanding of data, an enrichment of data sets with additional sets of data that have proven value. You need to do that at a core.”

For more on what Joanna had to say, watch the video below.