We are fortunate to get to do what we do in this business. We get to work with amazing marketers and their agencies, lending human expertise and acting as a consultant to design the path to their future success. Today’s leading-edge marketers and their agencies deserve from their partners true consultative service and ongoing education because, as my teammate Avi says, this stuff isn’t easy. It’s our responsibility as a tech partner to do more for our clients than ship code and platforms—this has always been a business grounded in people, and tech should only give the people more runway to do amazing things, not replace them.
We are so delighted to have received industry recognition last week in the inaugural AdExchanger Awards for our service to clients. We won in two categories—Best Account Support by a Tech Company and Best Educational Tool or Program for our educational services arm, the New Marketing Institute. Our Professional Services Teams are dedicated to our clients and partners throughout their full digital marketing evolution with MediaMath. From clients’ solution design and onboarding to our platform to the education, services, support, custom solutions and consultation required to execute and continually optimize the marketing programs and strategy in order to reach and exceed their business objectives, our team is there every step of the way.
“MediaMath’s New Marketing Institute lives and breathes the mantra and mission to ‘meet the learner where they are,’” says Laura Rodriguez-Costcacamps, Director, Head of Education Services/New Marketing Institute. “We strive to live up to that phrase as we plan curricula, facilitate training and create videos, documents and resources. Our promise is to empower our clients and partners with the tools they need to be successful through educational excellence. It’s an honor to receive this recognition from the industry and it is extremely validating that we are headed in the right direction.”
But the real win comes in the honor we get day in and day out to serve our clients. Great clients like Uber, whose Programmatic Technology Lead Bennett Rosenblatt said in a fireside chat about taking more control of their media buying at Adweek last fall: “MediaMath began to lean in and run those campaigns on our behalf and began to give us those in-house learnings, telling us what was working and what wasn’t. And that was really valuable for us…Even though we’re Uber and we have 18,000 employees, we don’t have the resources to go super-deep on every campaign. If you’re working with a partner, you should trust them.” And CBSi, for whom we helped run an omnichannel campaign from the branding stage all the way to purchase driving to their “All-Access” subscription service, whose Senior Director, Programmatic Marketing & Monetization, Damon Mercadante said, “With MediaMath, we were able to align on goals across channels that met our overall objective to build up our subscriber base. It’s no simple feat, and the education, expertise and service the MediaMath team provided for us to get to this point have been top-notch.”
While we are a technology company at heart, it’s through tech and talent together that we’ve been able to achieve where we are today, and I’m so excited for the future. Thank you to AdExchanger for this recognition in both extremely competitive categories. Thank you to our clients and partners who recognize the value of personalized services, solutions and support that our teams bring all day, every day and for their commitment to MediaMath.