The Internet Advertising Bureau (IAB) UK has welcomed global technology company, MediaMath, and its educational arm, the New Marketing Institute (NMI), onto its Board as the key leadership group reaches full capacity for 2015 with 25 companies onboard.
The IAB UK Board is formed of 25 companies; it unites leading publishers, tech companies, agencies and brands, including Amazon, AOL, AppNexus, Bauer, DMGT, Exponential, Facebook, FT, Google, Guardian Media Group (gmg), Microsoft, News UK, Quantcast, RadiumOne, Specific Media, Telegraph Media Group, Trinity Mirror, Trip Advisor, Twitter, Unanimis, Vevo, Videology, Virgin Media and Yahoo, and is chaired by IAB’s chairman, Richard Eyre CBE.
The IAB Board is a key group within the IAB and provides the trade body with its long-term strategy, coming together to make collaborative tactical decisions on behalf of the digital advertising industry. With MediaMath joining the board it has now reached its full capacity of 25 members for 2015. The group meets every 6 weeks to tackle key industry issues as well as work towards their annual objectives. Objectives for 2015 include highlighting the strengths of digital as a branding medium and ensuring the advertiser can connect with consumers equally effectively across multiple devices. The Board inputs into the direction of IAB projects as they are executed and works with the IAB team to set KPIs for the trade body.
IAB’s Chief Strategy Officer, Tim Elkington said: ”We’re extremely pleased that MediaMath has joined our Board and we’re looking forward to working with them as well as all our other members throughout 2015. In addition to looking at broad issues such as the brand benefits of digital advertising, we’re addressing some very specific topics with the help of the IAB Board including viewability, ad fraud, ad blocking and brand safety. It’s great that we have a broad range of stakeholders on the Board, from pure play digital media owners to news brands and ad tech companies. This ensures we can represent the whole industry effectively.”
“We are delighted to be joining the UK IAB Board. The goals-based marketing organisation of the future needs to make learning a part of their ROI strategy and arm their employees with the tools that they need to succeed in this fast paced and ever evolving industry, and being a part of the IAB is another way we can work towards making this happen” says Elise James-Decruise, Founder and Head of Global Training at the New Marketing Institute.
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