The Hispanic market is influencing online shopping trends with its tremendous buying power. We surveyed 607 Hispanic online shoppers in the US, age 18 and older, to gain insight into how Hispanics shop online and respond to online advertising, and how marketers can increase conversion rates among the Hispanic demographic.
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54% of respondents are likely to return to a website and complete a purchase if prompted with an ad, email, or text message |
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60% say that online is their first information source for shopping |
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90% are more likely to respond to an ad that is in English |
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