Press Release: MediaMath’s Dave Reed Discusses How to Strengthen Marketing ROI While Minding Privacy Concerns During Advertising Week Panels
NEW YORK–(BUSINESS WIRE)–Dave Reed, MediaMath’s SVP of Revenue Operations, joins other industry thought leaders to discuss the hotly contested topics of privacy and big data in an omni-channel world.
Reed will first speak at OMMA Global on Monday, September 23rd on a panel entitled “Is it Time to Face Up to the Post-Cookie World?” Moderated by MediaPost’s Wendy Davis, panelists will address the changing role of cookies in a world with intense privacy scrutiny and thriving mobile consumption. The session begins at 4:45 p.m. at the New York Marriot Marquis in Times Square.
On Tuesday, September 24th, Reed will participate in the AW Data Congress, a dynamic segment that takes a deep dive into the world of big data. During a roundtable discussion, Reed will address how to effectively leverage first- and third-party data to maximize customer engagement and marketing ROI. The Data Congress begins at 4 p.m. and the roundtable, led by Digiday editor-in-chief Brian Morrissey, begins at 5 p.m.
MediaMath representatives will also be available throughout the week to consult with Advertising Week attendees on best practices for executing holistic marketing campaigns, as well as to demonstrate the features of the TerminalOne Marketing Operating System™.
Visit MediaMath at Advertising Week headquarters at the Times Center.
For more information or to register for the events, visit AdvertisingWeek.com.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath’s TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.