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May 20, 2014, Press Release

Press Release

Press Release: MediaMath’s Joe Zawadzki Joins Digital Marketing Leaders to Discuss Industry Self-Regulation at the NAI Annual Member Summit 2014

PR Newswire – MediaMath CEO Joe Zawadzki will join chief executives from eXelate, 33Across and BlueKai, for the final panel session of the Network Advertising Initiative (NAI) Member Summit 2014 to discuss the key benefits of self-regulation and the role that it has in improving the narrative about responsible third-party companies.

Scheduled for Tuesday, May 20, at 4:30 p.m. ET, the panel will be moderated by NAI President and CEO Marc Groman. The Summit will take place at the Arent Fox Conference Center, 1717 K St NW, Washington, D.C.

The digital ecosystem is a unique industry environment, often requiring third-party technology company CEOs to overcome misperceptions and challenges in the areas of online privacy, cross-device tracking and maintaining a business not solely dependent on cookies. Zawadzki will share insights with the NAI member audience about how MediaMath has approached cross-device targeting while maintaining responsible privacy practices.

From his personal experience at the helm of the company that invented the demand-side platform and continues to push the programmatic media buying envelope, he will engage with Groman and the other CEO panelists in a candid discussion around how he foresees the third-party ecosystem evolving with an influx of growth on top of open-source platform, marketing operating systems.

The NAI Member Summit 2014 is an event for like-minded executives that are NAI members. The event brings together top executives to discuss the most important and hotly debated digital advertising issues.

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