About Joe Zawadzki

After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands. Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack, born on the summer and winter solstices respectively.

Latest articles by Joe Zawadzki


The Year of the Sophisticated Marketer

If 2015 was the year of adolescence for MediaMath, 2016 was accelerated maturity into the responsibilities of young adulthood. This year, we evolved from an adtech company to an enterprise softwar... Read more


Looking Back, Looking Forward

In some ways, 2015 was the year of adolescence for MediaMath. We’ve matured, coming into our own and defining what we are as a company. We grew up, in geography, size and scale. And, at the risk of... Read more


MediaMath: The Future Is Bright

When I look around me today at the 399+ people who make up the MediaMath family, I am amazed at how far we have come since we opened our doors 5+ years ago. So much has happened in such a short per... Read more