MediaMath Blog - Joe Zawadzki

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About Joe Zawadzki

After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the first demand side platform (DSP) and today, the MediaMath Marketing Operating System, TerminalOne, powers the marketing practice of more than 3,500 brands. Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack, born on the summer and winter solstices respectively.

Latest articles by Joe Zawadzki

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Black Lives Matter to Us

We have watched with outrage and heartbreak the events surrounding the murder of George Floyd in Minneapolis. We stand in solidarity with the Black community against violence, hate and injustice. T... Read more

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Doing the Work from the Inside Out: Rewriting the Rules for Digital Advertising

Originally published on MarTech Series. Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for ... Read more

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It’s Time to Come Clean About Something

I believe in the power of advertising to drive economic growth, to fund free content and press, to change hearts and minds, to do good. I’ve dedicated my adult life to enabling it by bringing mathe... Read more

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Amplifying the Call for a New Media Supply Chain

I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for ... Read more

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Looking Back at a Game-Changing 2018…and Planning for a Big 2019

As our MediaMath family members gather around dinner tables and living rooms with their natural or chosen relatives this holiday season, they will undoubtedly be asked how it’s going at work. They ... Read more

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MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers

With great enthusiasm and pride, and also a sense of responsibility, I write to highlight the exciting initiatives and people that will build MediaMath’s bright future. We have led our industry for... Read more

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Greetings from the Front Lines of the Marketing Revolution!

It has been more than 100 years since the marketing pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” For almost a century, th... Read more

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It’s Time for Digital Advertising to Get Serious About Blockchain

EDITOR’S NOTE, MAY 15, 2019: Underscore CLT is now Junto Cryptographica. This post now reflects that change. Now is the time. Why? Despite its great successes and its enduring promise, digita... Read more

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The Year of the Sophisticated Marketer

If 2015 was the year of adolescence for MediaMath, 2016 was accelerated maturity into the responsibilities of young adulthood. This year, we evolved from an adtech company to an enterprise softwar... Read more

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Looking Back, Looking Forward

In some ways, 2015 was the year of adolescence for MediaMath. We’ve matured, coming into our own and defining what we are as a company. We grew up, in geography, size and scale. And, at the risk of... Read more