MediaMath, the leading global independent demand-side platform, announces the appointment of Shane Hanby as VP Client Success / Country Manager, Australia.

Shane joins MediaMath from Sitecore where he served as Director, Business Development APJ. He will be responsible for delivering high quality partnership to existing clients and growing the business across the region.

With more than 15 years’ experience, specialising in AdTech, MarTech, SaaS and Sales Leadership at companies such as Sitecore, ROKU (formerly DataXu) and GumGum, Shane has a history of forming long-term strategic partnerships, building successful teams, transforming business units to achieve key objectives and maximising growth potential. He completed an MBA with the Australian Institute of Business in 2018.

Shane is extremely passionate about ad tech, emerging technologies, digital transformation, building diverse and collaborative teams and mentorship. On joining MediaMath, Shane said:

“I’m thrilled to join the first DSP in market and a business that continues to be at the forefront of innovation. Their market leading identity solutions, built with interoperability at its core is a prime example of this.

Empowering agencies and advertisers to create a competitive advantage for media buying by utilising MediaMath’s futureproofed platform will be a key focus.”

General Manager EMEA and APAC, Viktor Zawadski said “MediaMath has a great history and presence in the Australian AdTech space, and we are delighted to have Shane join us and head up the region as we move forward into this next chapter”