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August 8, 2014 – Shoppers are more connected, informed and savvier than ever, and their evolving media consumption, research, and purchase habits are creating the need for a strong omni-channel strategy with quantifiable marketing goals at its core.

Addressing the changing retail marketing strategies, MediaMath’s Vice President Edwin Lee will deliver a keynote at eTail East on August 12th at 10:40 a.m. ET, exploring how retailers in various verticals are leveraging programmatic media buying to achieve their marketing objectives. Lee will discuss how programmatic marketing allows retailers to automatically execute the buying in real time across all digital channels, and create an infinite feedback loop that enables retailers to improve their omni-channel strategy over time.

Furthermore, Lee will reference case studies that demonstrate how blue-chip retailers used TerminalOne Marketing Operating System™ to optimize brand awareness, direct response, loyalty and retention. He will touch on challenges and opportunities for retailers throughout the programmatic journey at all points of the customer lifecycle.

eTail East is taking place in Philadelphia, PA from Monday, August 11 to Thursday, August 14. The event is the premier online and multi-channel retail conference dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge.