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NEW YORK, May 22, 2014 /PRNewswire/ — MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today unveiled the MediaMath Developer Blog – a platform for sharing the company's dynamic engineering culture, technological innovations, product learnings, and architectures with the world.

The new blog will serve as a public platform for the MediaMath engineering and product teams to communicate with the global engineering community.  It will be a channel for showcasing how they have built the industry's leading user interface, as well as how they manage massive global scale; data centers on five continents form the backbone of a platform that consumes and optimizes more than 80 billion impressions daily.

"We wanted to give our engineers an opportunity to share directly with their peers about building complex, distributed systems," said Tom Craig, CIO of MediaMath.  "Having been at the forefront of the ad tech industry for seven years, our team has numerous learnings to share that might be useful to others in the field."

The blog's content will be authored by MediaMath employees, tapping into their vast industry knowledge and experience within the organization.  Some of the first posts include:

  • What up with debugging, by Walt Howard
  • From zero to demo: Lessons learned from our first Hackathon, by Ben Donohue
  • How Hadoop-Impala solved MediaMath's critical reporting problem, by Ram Narayanan
  • Writing effective user stories: The collaborative experience, by Simone Wynter and Alyse Dunn
  • Making Hadoop more like Elastic MapReduce, by Ian Hummel

To read these and additional posts, please visit  If you are interested in contributing to the blog or collaborating on content, e-mail Jessica Edwards.

About MediaMath
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 percent of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.