MediaMath inks Platform One deal to scale Japanese inventory

Published: April 23, 2013 

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Digital media-buying platform MediaMath has reached an agreement with Platform One to bring Japanese inventory to a global scale via integration with its supply side platform (SSP) Yield One.

The agreement will give MediaMath TerminalOne users access to Platform One’s inventory and billions of premium ad impressions. The deal marks the first time that Japanese inventory will be available via a demand-side platform (DSP) on a global scale.

Yield One works with a range of premium publishers spanning news, IT, business, women’s health, entertainment, sport and automotive categories.

According to industry predictions, real-time bidding (RTB) sales will account for 28.5% of all display advertising in Japan by 2016.

“The integration with Yield One provides our clients with expanded premium supply in combination with MediaMath’s optimisation, data capabilities, and workflow, providing the ability to deliver strong performance at mass scale,” says MediaMath Open co-founder and senior vice-president Greg Williams. “MediaMath is committed in its focus on the APAC market and more announcements will be made about further partnerships in the coming months.”  

“The integration of Yield One into MediaMath’s TerminalOne platform will enable marketers to access audience segments in Japan, maximising the performance of campaigns and minimising spend on wasted impressions,” says Platform One chief executive Akihiko Tokuhisa. “Yield One delivers 10 billion impressions per month from more than 300 sites, and supply is almost entirely transparent and above the fold inventory.”