Tremor Video Partners with MediaMath to Increase Yield for Publishers
At Tremor Video we bring together buyers and sellers through the power of technology, in our case programmatic technology. Today, in an effort to continue that mission, we’re excited to share the news of a new global integration with MediaMath.
This partnership will enable clients to access premium video inventory for programmatic media buying, while offering publishers new opportunities to access demand. It will also increase yield for clients of Tremor Video’s seller platform while providing additional inventory for brands looking to reach audiences through video across multiple devices.
When discussing the partnership, Cris Silva, Director of Platform Solutions at MediaMath Brazil, said: “We are pleased to offer our clients the option to buy Tremor Video’s open and private exchange inventory. By further expanding our video partnerships with Tremor Video, we enable our customers to continue taking advantage of the best of the ecosystem to amplify their video advertising performance.”
We look forward to seeing the results of this collaboration, and continuing to provide our publishers with the strongest demand while enabling fruitful programmatic transactions for our agency and trading desk partners.