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March 16, 2015, Article

Article

Produ: Video Interview with MediaMath’s Fernando Juarez

Watch the video on Produ

Screenshot 2015-03-20 17.05.02

Spanish

Fernando Juárez, gerente general para Latinoamérica de MediaMath dijo a PRODU que la adopción de las soluciones programmatic en la región viene creciendo paulatinamente. Explicó que los medios fueron los más reticentes en algún momento para adoptar programmatic, pero los que lo están entendiendo, lo están adoptando de manera muy rápida y correcta

English

Fernando Juárez, MediaMath’s GM for Latin America told PRODU that the adoption of programmatic solutions in the region has been growing gradually. He explained that the media, at first, were the most reluctant to adopt programmatic, but now they are adopting very quickly and well.

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