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November 2, 2015, Press Release

Press Release

MediaMath’s New Marketing Institute Joins Forces with Step Up to Empower Women

NMI announces a partnership with Step Up, a non-profit designed to empower young women to find success beyond high school and in the workplace

New York, NY – November 3, 2015MediaMath, creator of the TerminalOne Marketing Operating System™ for digital marketers, recently announced a partnership between New Marketing Institute (NMI) and Step Up, a non-profit designed to propel girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound and career-focused.

As the leading digital marketing educators, NMI is partnering with Step Up to create opportunities for young women with limited resources to have the chance to train and prepare for college. Step Up provides students with the guidance and mentorship for success and career development after high school. Together NMI and Step Up will provide the necessary training, content and mentorship opportunities for these young women’s career development.

“Step Up relies on the investment of partners like MediaMath and NMI to help us inspire and empower the next generation of professional women,” Step Up CEO Jenni Luke said. “Together, we are working to ensure that every girl has the opportunity to fulfill her potential.”

“This relationship with Step Up speaks volumes about MediaMath and NMI’s desire to give back to the community,” says Elise James-Decruise, Director of the New Marketing Institute. “We make it a priority to provide opportunities to employees, partners and community members alike. This partnership is a true representation of our commitment to education and desire to providing mentorship and guidance to those who may not be as fortunate. We are thrilled to be a part of this exceptional program.”

The programs vary in course level and focus area, allowing for female students of all interests and education levels to have the proper mentorship and training for optimal career development.

Young Luminaires Saturday Mentoring Program

  • A program aimed at female high school seniors. The program connects students with mentors for a monthly Saturday meeting, occurring eight times a year.

Member Mixer

  • An Open House, educational mixer for 30-50 members and guests to attend. The event includes a speaker and a moderator who will educate the larger group about a topic pertaining to empowerment and today’s evolving digital marketing landscape.

Pathways to Professions Field Trip

  • A workplace visit for 20-25 high school juniors, allowing them to hear from a panel of MediaMath employees, tour the office and engage with an experiential project with the help of professionals and mentors.

About MediaMath

MediaMath (www.mediamath.com) is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.

About Step Up

Step Up propels girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused and ready to join the next generation of professional women. Connect at suwn.org.

Media contact:

Ashley Waters

PAN Communications

+1 617-502-4300

mediamath@pancomm.com

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