MediaMath acquires Spree7, a leading German programmatic advertising company
Spree7 acquisition opens new markets for MediaMath, including Germany, Austria and Switzerland.
Berlin, Germany, 18 November 2015: MediaMath, creator of the TerminalOne Marketing Operating System® for digital marketers, today announced its acquisition of Spree7, a leading digital media consulting and programmatic implementation firm. The acquisition empowers MediaMath to drive programmatic media and data management solutions in Germany, Austria and Switzerland (DACH).
MediaMath also announced the appointment of Spree7’s CEO, Viktor Zawadzki, as Regional Manager for DACH. Spree7’s office in Berlin will become the foundation for MediaMath’s DACH office.
Spree7 was founded in 2012 by PubliGroupe and MediaMath to address the growing demand for programmatic solutions in Germany, Austria and Switzerland. In 2014 Swisscom acquired PubliGroupe in a public offer. Spree7’s marquee clients include Swisscom group companies and it serves as a white label programmatic trading desk for more than 50 independent media agencies in the region. Swisscom continues to use MediaMath’s digital advertising tech stack, utilising Spree7’s local market expertise.
“Given Germany, Austria and Switzerland’s fast adoption of programmatic technology, our expansion into the region is an important step,” commented Dave Reed, MediaMath’s Managing Director of EMEA. “Increasingly, multinational brands demand their ad tech vendors and partners have parallel reach and scale. We have already worked extensively with Spree7 and we highly value their local market knowledge and programmatic expertise. We are also excited to build on our close partnership with Swisscom.”
The DACH region has enormous potential for digital advertising, with the German digital market in particular – already the second largest in Europe – expanding rapidly. The acquisition of Spree7 enables MediaMath to meet demand in this lucrative market and play a central role in driving its development.
“Marketers preference for transparency and control has led Spree7 to grow its self-service client model,” commented Viktor Zawadzki, MediaMath’s Region Manager, DACH. “The acquisition is an exciting move for Spree7. We are thrilled to become part of the MediaMath family and look forward to accelerating the company’s growth across Europe by supporting new and existing clients with our local expertise.”
“MediaMath has been a longstanding partner as programmatic marketing and advertising continues to gain traction,” commented Ueli Dietiker, Mandates Board of Administration and Projects, Swisscom. “Spree7 represents the combined efforts of the two companies and we look forward to working with MediaMath once the acquisition is complete.”
MediaMath DACH will collaborate with other European offices including London, Paris, and Madrid as part of the company’s expansion strategy in EMEA.