51 Artificial Intelligence (AI) Predictions for 2018
Making smart marketing decisions across all customer touchpoints, using all available data, to drive complex business outcomes is a herculean task—and artificial intelligence is an absolute requirement for making it all work. In 2018, we’ll finally start to see AI deliver on the omnichannel promise to make marketing that consumers—and others in the value chain—love. The technology is there—from players like IBM Watson and others—and now is the time to rally the right processes and people to put it in action—Dan Rosenberg, Chief Strategy Officer, MediaMath
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