The Gartner Magic Quadrant report provides a qualitative analysis of the market’s competing technology providers, highlighting the trajectory of key companies who are assessed on their ability to execute and for completeness of vision. MediaMath believes the power of our offering includes:
- Programmatic marketing at scale: We provide all of the tools a marketer needs to execute programmatic marketing campaigns at scale: a DMP, integrated with our omnichannel DSP; a depth and breadth of media access; and an intelligence engine that can buy, optimize and report in real time.
- Integrated data management: We have an integrated DMP that connects data management directly with media execution and decision solutions to enable holistic audience management and omnichannel audience buying at scale.
- Real-time decisioning and optimization: The ability for marketers to leverage the centralized intelligence of our Brain algorithm to allocate budget intelligently.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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