Potencialize Digital use audience and retargeting strategies to increase CTR and conversion rates


Potencialize Digital’s client, a university, was looking to increase the number of applications for University exams within 25 days. The challenge they faced was that the university is located in the countryside, so the target geolocation was limited.


Potencialize Digital managed the campaign directly through the MediaMath platform. To reach their desired target audience, Potencialize Digital chose Navegg and Retargetly as their data providers for their audience strategy and also utilized site lists, retargeting strategies and geolocation.

Geolocation was chosen to retarget and reach those people that have historically applied to this university.

Site lists were based on websites with matter related to education.


With a flight time of only 25 days, this campaign yielded a great result. The campaign achieved a 0.37% CTR with its retargeting strategy and a total of 111 conversions (users that applied for university exams).


Potencialize Digital – Through our Virtual Assistant software installed on your website, we are able to drive sales on your website through a smarter customer journey. We are also a company specialized in Programmatic Media and we work in partnership with MediaMath and MediaSmart, two platforms with Global certifications and expertise. We provide services for planning, operating and optimizing programmatic campaigns and creating banners in standard formats.