NEW YORK, April 28, 2014 /PRNewswire/ — MediaMath Chief Commercial Officer Mike Lamb will join Digiday Editor-in-ChiefBrian Morrissey for a Digiday Brand Summit fireside chat – Enabling Content Marketing at Scale – discussing why B2C brand marketers are increasingly turning to programmatic media buying technologies to power their full-funnel marketing campaigns and reach high-value prospects. Lamb's conversation with Morrissey is scheduled for Tuesday, April 29, at 9:20 a.m. CDT.
Just as B2B marketers utilize content and marketing automation platforms to engage prospects and clients at various stages of the purchase funnel, B2C brand marketers are progressively turning to a similar approach through automated media buying platforms. B2C marketers are investing their larger advertising budgets to reach targeted consumers at scale as opposed to pushing out untargeted branded messaging.
Lamb and Morrissey will engage in a candid discussion about B2C marketers' efforts and explore how marketers can utilize sophisticated technology and dynamic content to target prospects and maximize addressability. Through use cases, Lamb will hone in on marketers who have seen the power of programmatic to connect the pieces of the purchase funnel in a unique way and implemented a "content marketing at scale" strategy.
The Digiday Brand Summit will focus on "The Rise of Content" and take place at the Omni Nashville Hotel in Nashville, Tennessee from Sunday, April 27, through Tuesday, April 29.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 percent of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.