NEW YORK, NY–(Marketwired – Dec 11, 2013) – The growth of big data shows no signs of slowing down and the large pool of information is more actionable than ever before. During a keynote presentation at Brand Innovators Big Data: The DNA of Big Data, Matt Spiegel, MediaMath SVP, GMA Americas will shift the conversation among attendees away from big data as the buzzword and towards a thought process that utilizes the data to make smarter marketing decisions.
Spiegel's presentation, "Activating Data Brings the Biggest Results," is slated for 3:20 p.m. ET Thursday, December 12, at SAP Global Marketing, which is located at 95 Morton Street. For more information or to register, please visit: www.brandinnovatorsbigdata.com.
Through client case studies with proven metrics, Spiegel will inform the Fortune 500 marketers in attendance how to best action off any and all of their available data and do so more quickly than ever through programmatic marketing channels, which enable one-on-one conversations with customers and prospects at scale. Spiegel will also arm brand marketers with strategies they can implement to seamlessly stitch available data and technology together to create a larger return-on-investment from data strategies.
With big data evolving into "bigger data," it is essential for brand marketers — from Fortune 500 and other leading brands — to embrace this trend and learn how to best leverage the insights that big data can provide them with to market their products and services most efficiently. Brand Innovators Big Data Summit will provide them with an important forum to share success stories and best practices.
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.