MediaMath, a demand-side platform (DSP), on Monday announced it has opened a new office in Madrid, Spain, to continue expanding into the EMEA region. In addition, the company has named Gonzalo Garcia country manager, Spain.
Garcia was previously managing director at programmatic ad firm Targetopia. Prior to that, he served as COO, Spain at Affiperf, a trading desk.
MediaMath opened an office in Paris, France last summer.