MediaMath, creator of the TerminalOne Marketing Operating System™ (T1), today released a new T1 app, which enables access to Nielsen’s Online Campaign Ratings data on campaign performance and the ability for marketers to incorporate this data into all programmatic efforts within a single interface.
Comparable to Nielsen TV ratings, Nielsen Online Campaign Ratings provide marketers with greater insight into the efficacy and reach of their campaigns, allow them to measure the performance of their online and mobile audiences, and more strategically align campaigns across screens for greater ROI.
Through the MediaMath app, T1 users can:
- Access daily unique reach, frequency, and TV metrics like GRPs to measure the on-target performance of online audiences across both video and display campaigns
- Identify and measure the audience exposed to any online campaigns regardless of campaign size or duration with demographic and geographic data (i.e., gender, age, and location)
- Verify which strategies are most effective and thus, reallocate spend to maximize budget.
For additional information about the app, please visit the OPEN App Marketplace.
“Nielsen has been a trusted source for marketers for decades and with Online Campaign Ratings, they are setting a new industry standard for digital marketing,” said Greg Williams, Co-Founder and SVP OPEN Partnerships of MediaMath. “By aligning with them to enable access to Nielsen Online Campaign Ratings data through the MediaMath T1 app, we’re not only simplifying campaign measurement, but ensuring greater consistency in how marketers measure, evaluate, and optimize marketing performance.”
The MediaMath app also enables marketers to consolidate their workflow into one platform. Users can seamlessly tag their creative and generate Nielsen Online Campaign Ratings reports from a centralized location, eliminating the need to toggle back and forth between two systems.
“We aim to offer flexibility and choice by making Online Campaign Ratings available through a number of ad platforms,” said Andrew Feigenson, Managing Director, Digital, Nielsen. “We’re pleased to continue working with MediaMath to provide the market solutions that help advertisers better reach their key customers.”
MediaMath will continue to expand its relationship with Nielsen, with plans to offer its Online Brand Effect (OBE) optimization solution, as well as open up access to standard and custom syndicated data segments through Nielsen Audience Measurement Segments, offering both syndicated and custom precision marketing solutions.