NEW YORK, NY, (FEBRUARY 16, 2017) – MediaMath, the leading independent programmatic company for marketers, today announced it has been recognized by Gartner, Inc. in the latest “Magic Quadrant for Digital Marketing Hubs.” [i]
“We believe Gartner’s assessment is a major acknowledgment of the robust platform and service offerings we have been building over the last decade,” said Joanna O’Connell, CMO of MediaMath. “Our clients are sophisticated marketers who are increasingly connecting with their best customers and prospects across all touch points, at scale, through a combination of data and machine learning to drive business outcomes. We continue to evolve and innovate in service of these marketers and the agencies with whom they partner.”
The Magic Quadrant is a market research report prepared by Gartner analysts that evaluates companies in different industries to provide an overview of a market and its trajectory and maturity. Providers are assessed on their ability to execute and for completeness of vision. The quadrants include “Challengers,” Leaders,” “Niche Players” and “Visionaries.”
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
MediaMath (mediamath.com) unites audience, media and intelligence solutions in an omnichannel platform so marketers and agencies can execute campaigns that drive the best incremental value for their business.
We believe that good advertising is customer-centric, delivering relevant and meaningful marketing experiences across channels, formats and devices.
Our omnichannel marketing platform leverages advanced machine learning algorithms on billions of impressions each day to buy, optimize and report in real time across the best media inventory available on every scaled and growing addressable channel. This is supported by solutions and expert services that make it simple to activate our technology.
Since launching the first Demand Side Platform (DSP) in 2007, MediaMath has grown to a global company of nearly 700 employees in 15 locations in every region of the world.
MediaMath’s clients include all major holding companies and operating agencies as well as leading brands across top verticals.
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[i] Gartner “Magic Quadrant for Digital Marketing Hubs” by Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin Kihn, Jake Sorofman, 14 February, 2017