MediaMath Clients Driving Higher Click-Throughs, Conversions and Brand Metrics Through Facebook Exchange Inventory
Published: September 13, 2012
Global brands and agencies are seeing improved ad performance by leveraging MediaMath’s TerminalOne buying platform to access Facebook® Exchange. MediaMath is one of the Facebook Preferred Marketing Developers given early access to inventory on the Facebook Exchange.
Early results from MediaMath’s campaigns show that out of 25 brands participating, almost all are exceeding their specific marketing objectives, which include incremental reach, higher engagement rates, and lower cost per acquisition.
The brands leveraging TerminalOne are able to manage their display advertising buying on both Facebook Exchange and other exchanges from a single platform, allowing marketers to optimize and attribute results across channels. A wide variety of advertisers, including those representing the financial industry, travel, telecommunications, luxury retail, CPG, and professional services are taking advantage of MediaMath’s expanded scope across display, mobile, and video.
"MediaMath is proud to be a leader in bringing rigorous quantitative analysis to media buying and we have been watching the performance of the Facebook Exchange with extreme scrutiny," said MediaMath CEO Joe Zawadzki. "After extensive testing and analysis, we can now confidently say that campaigns run on Facebook Exchange media using MediaMath's optimization have performed as well as or better than campaigns run on other leading media sources, and FBX can be a key component of any performance or brand advertising media plan."
MediaMath clients are seeing common success themes with Facebook Exchange advertising which can be applied to new campaigns. National advertisers seeking to use a buying platform to increase online customer acquisition volume through Facebook, coupled with the ability to measure impact and connect results to marketing tactics in other channels should consider MediaMath’s TerminalOne platform, with seamless ability to rapidly generate creative, set up campaigns, launch, and measure results. In one case, Facebook Exchange accounted for nearly 40% of conversions within three weeks of launch, driving nearly 4x the conversion rate of non-Facebook media.
MediaMath’s buying platform, TerminalOne, provides leading advertising agencies and over one thousand brands – including half of the Fortune 500 – with the technology and back-office services to drive transformative business results across display, video, mobile, and social channels. These channels include Google AdExchange, Yahoo! Right Media, Microsoft Ad Exchange, Facebook Exchange, The Rubicon Project, AppNexus, PubMatic and hundreds of premium publishers like NBC, Fox News, and Forbes. TerminalOne’s Open™ architecture integrates with hundreds of companies to provide a seamless media planning, data management, and performance optimization solution.
Headquartered in New York, with offices in 11 cities on three continents, MediaMath is a global leader in marketing technology. The company has been included in the INC. 500 Fastest Growing, and an AlwaysOn “OnMedia 100” winner multiple times.