Back to News


April 26, 2012, Article


MediaMath in ExchangeWire

MediaMath Makes In-Roads Down Under

Published: April 26, 2012

Link to original article

MediaMath, a leading DSP, announced last week that it has expanded into Australia via a partnership with Australian technology company, Kinected Corp.

As part of the move, Kinected has struck a licensing agreement with MediaMath to oversee the management of bids for advertising inventory. The partnership will be managed from their offices in Sydney, Australia by the founders of Kinected, Gary Hardwick, Mick O’Brien and Ross McNab.

Mike Peralta, MediaMath CRO, comments: “We’re delighted to be partnering with Kinected to bring MediaMath’s TerminalOne technology to the Australian market. As the market expands in APAC, we are able to help brands and agencies trade in the new data-driven advertising marketplace, empowering them to deliver results and focus on strategy instead of performance optimization. This is a very exciting time for the sector and we’re excited to be at the forefront of these developments”

Back to News
View all Locations
Contact Us
*The following fields are missing.

Thank You

Your request has been received and we will contact you shortly.