50% Programmatic In 3 Years
Marc Lomas, who was part of the executive team that started programmatic buying at IPG Mediabrands, is now managing director of IPG’s Cadreon in Australia, according to B&T. “Programmatic buying is proving highly effective and efficient for many clients, hence its explosive growth. We have some way to go to achieve the 50% of total spend in the next three years, but we are on target,” Lomas said in an interview. Read more. Also in the region, demand-side platform MediaMath opened an office in Singapore. Read the release.