A Multinational Technology Companyactivates MediaMathBrain Sync and PubMatic ROI Sync technology – increasing marketing ROI 43%
This multinational technology company was looking to improve top line performance and extract more value from their largest programmatic supply partners.
MediaMath’sBrain Sync, powered by SOURCE, provided the advertiser with an automated way to share performance intelligence data from MediaMathBrain to PubMatic ROI Sync. This utilized machine learning to employ a predictive bidding algorithm to automatically optimize the buy toward the advertiser’s campaign goal.
Over a five-week activation period, the advertiser saw 27% lower CPA and a 43% increase in marketing ROI on spend optimized by PubMatic’s ROI Sync, fueled by MediaMathBrain intelligence.
BRAIN SYNC RESULTS:
11% CPM decrease
27% lower CPA
43% increase in ROI