Publishers and/or aggregators such as SSPs and exchanges (“Supply Sources”, “you”) that provide MediaMath, Inc. (“MediaMath”, “we”, “us”) with the opportunity to buy ad impressions on media inventory (“Opportunities”) are subject to the following policies (“Policies”). We reserve the right to change or modify any portion of these Policies at any time without notice. Please periodically visit this page to review the current Policies so you are aware of any revisions to which you are bound.


General Requirements

  1. Your provision of Opportunities to MediaMath must comply with all applicable laws, regulations, and self-regulatory group guidelines, including but not limited to, the Network Advertising Initiative (“NAI”) 2018 Code of Conduct, the Digital Advertising Alliance (“DAA”)’s Self-Regulatory Principles for Online Behavioral Advertising and Application of Self-Regulatory Principles to the Mobile Environment (“DAA Principles”), the DAA’s Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices, the Interactive Advertising Bureau (“IAB”) Europe EU Framework for Online Behavioral Advertising, the Australian Digital Advertising Alliance (“ADAA”)’s Best Practice Guideline for Online Behavioural Advertising, and the Asia-Pacific Economic Cooperation (“APEC”) Privacy Framework, regardless of your membership status with any of these organizations.


Prohibited Behaviors

The following behaviors are prohibited in conjunction with the provisioning of Opportunities to MediaMath.

Category Description and Examples
Ad Blocking You may not offer Opportunities where you know or have reason to believe that the ad will be prevented from appearing.
Ad Fraud You may not offer Opportunities associated with any activity designed to assist in the selling of advertising under fraudulent pretenses, including but not limited to non-human traffic, tag hijacking, hidden ads, domain spoofing, cookie stuffing, generating fake impressions or clicks, reselling of ads under false pretenses, (e.g., misrepresenting the publisher or the type of ad unit), etc.
Invalid Clicks and Impressions You may not for any reason click your own ads or use any means to inflate impressions or clicks artificially, including manual methods. Clicks on ads purchased by MediaMath or MediaMath clients in response to your Opportunities (“MediaMath Ads”) must result from genuine user interest. Any method that assists in the artificial generation of clicks or impressions on MediaMath Ads is prohibited. These prohibited methods include, but are not limited to, repeated manual clicks or impressions, automated click- and impression-generating tools, and the use of robots or deceptive software.
Encouraging clicks You may not ask others to click your ads or use deceptive implementation methods to obtain clicks, including but not limited to:

  • Offering compensation to users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
  • Encouraging users to click ads using phrases such as “click the ads”, “support us”, “visit these links” or other similar language.
  • Directing user attention to the ads using arrows or other graphical gimmicks.
  • Formatting ads so that they become indistinguishable from other content on that page, or vice versa. Please note that native advertising is permitted, provided that the ad is reasonably distinguishable from other content on the page.
  • Placing misleading labels above ads.
Masked, Blinded, or Null Domains You may not send MediaMath any Opportunities where the domain is masked, blinded, or left blank (null) for obscurity to the MediaMath platform.
Spoofed Domains You may not send MediaMath any Opportunities where the domain provided in the request is not the domain where the ad will actually be displayed.

Prohibited Placement

In addition, you are not allowed to provide Opportunities to MediaMath that appears on any of the following types of sites/apps (“Pages”), or that link to any of the following types of Pages.

Category Description and Examples
Ad Fraud Pages associated with any activity designed to sell advertising under fraudulent pretenses, including but not limited to non-human traffic, tag hijacking, hidden ads, obscured ads, domain spoofing, cookie stuffing, generating fake impressions or clicks, reselling of ads under false pretenses, (e.g., misrepresenting the publisher or the type of ad unit), pages published specifically for the purpose of showing ads, etc.
Auto-download Pages that contain, or provide access to, any files that execute or download software without intentional user interaction.
Auto-redirects Pages that automatically redirect a user to other sites or applications, without the user’s explicit engagement or action.
Copyrighted Material Pages with content protected by copyright law, unless you have the necessary legal rights to display that content. This includes pages that display copyrighted material, host copyrighted files, or provide links driving traffic to pages that contain copyrighted material.
Counterfeit Goods Pages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods are goods that contain a mark or logo that is identical to or confusingly similar to the trademark or logo of a brand owner and mimic the brand owner’s product in an attempt to pass as a genuine product of the brand owner.
Coursework Pages that sell or distribute coursework or student essays.
Deceptive or Misleading Pages that:

  • Attempt to trick or deceive a user into taking some action (e.g., Pages that display fake errors or warnings, such as warnings about viruses, missing codecs, or corrupt disks, etc.)
  • Market “fake news”, i.e. intentionally deceptive news stories or strongly slanted reporting of real facts, including satire that is not clearly labeled as such
  • Market false or unrealistic promises such as extreme weight loss, anti-aging, etc.
Defamation Pages that depict, contain, or provide access to material that is damaging to the reputation of another business entity or individual.
Hacking/Cracking Pages that feature instructions for hacking/cracking to circumvent security measures.
Hatespeech Pages that depict, contain, or provide access to content that incites violence or prejudicial action towards a protected individual or group; or content that disparages or intimidates a protected individual or group.
Illegal Pages that are, or that MediaMath reasonably believes are, likely to (i) be in violation of any applicable law, regulation, court order, or industry self-regulatory group guidelines, or (ii) promote illegal activity, or to infringe on the legal rights of others.
Illegal Drugs Pages that feature or promote the sale of illegal drugs, pharmaceuticals, or drug paraphernalia. Select supply for cannabis-related products may be acceptable where compliant with local law.
Interferes with User Navigation or Control Pages that changes the user’s browser/device settings or disrupt the user’s ability to navigate their experience, e.g., by preventing a user from leaving a page by opening modal dialogs or pop-up windows.
Malware Pages that contain, install, link to, or prompt the download of any malware, Trojan horse, virus, or any other malicious code.
Morally Reprehensible Pages that MediaMath reasonably deems to be morally reprehensible or patently offensive, and without redeeming social value.
Non-Content Pages Pages with little to no original content (such as error, login, registration, or “thank you” pages).
Phishing Pages designed to obtain information from a user under false pretenses (e.g., attempting to extract financial information by posing as a legitimate company, etc.).
Pornography Pages that depict, contain or provide access to pornography, nudity, obscenity, and other adult or risqué material.
Products Obtained from Endangered Species Pages that promote, sell, or advertise products obtained from endangered or threatened species.
Profanity Pages that contain excessive profanity.
Programs that Compensate Users for Ad-Related Activities Pages containing programs which compensate users for clicking ads or offers, performing searches, surfing websites, or reading emails.
Violence Pages that depict, contain, or provide access to violent content or content that glorifies human suffering, death, self-harm, violence against animals, or contains graphic or violent images.
Weapons Pages that feature the sale of, or instructions to create, bombs, guns, firearms, ammunition or other weapons, or weapon accessories.


Syncing Restrictions

Where MediaMath initiates an ID sync (cookie sync) or other call to you from a consumer’s browser:

  • You will only use the data available to you as specified by your agreement with MediaMath.
  • You will not use the opportunity to initiate a sync with a third party or otherwise make data available to a third party.


Last Revised:  November 19, 2021