Havas Media Group improve brand awareness for client, Electrolit

CAMPAIGN OVERVIEW

Electrolit, a premium hydration beverage brand, was looking to improve brand awareness and reach amongst their target audience through a different format than traditional video. They were looking to reach specific audiences at different times of consumption of their product.

SOLUTION

Electrolit worked with their media agency, Havas Media Group to develop and execute their campaign. They divided their campaign into 17 strategies, with each strategy targeting a specific city in the US with different budgets based on the rationale that these cities had the greatest consumers of Electrolit, especially among Latino audiences.

Electrolit’s target audience was related to moments and reason for consumption, for example, users that were hungover, dehydrated or had just finished playing sport or completed other forms of fitness activities. MediaMath’s partnerships with FreeWheel, Xandr, Magnite TV and SpotX were leveraged and preferred deals were made with all 4 partners through the MediaMath platform.

DoubleVerify third-party measurement solutions were utilized for viewability, brand safety and to manage the level of invalid traffic received. 14.2 million ads were monitored by DoubleVerify.

RESULTS

The campaign achieved 97% VCR, 72% Viewability, >99% Frau/SIVT, 75% Brand Safety and reached more than 7.5 million unique users.