Havas Media Group improve brand awareness for client, Electrolit


Electrolit, a premium hydration beverage brand, was looking to improve brand awareness and reach amongst their target audience through a different format than traditional video. They were looking to reach specific audiences at different times of consumption of their product.


Electrolit worked with their media agency, Havas Media Group to develop and execute their campaign. They divided their campaign into 17 strategies, with each strategy targeting a specific city in the US with different budgets based on the rationale that these cities had the greatest consumers of Electrolit, especially among Latino audiences.

Electrolit’s target audience was related to moments and reason for consumption, for example, users that were hungover, dehydrated or had just finished playing sport or completed other forms of fitness activities. MediaMath’s partnerships with FreeWheel, Xandr, Magnite TV and SpotX were leveraged and preferred deals were made with all 4 partners through the MediaMath platform.

DoubleVerify third-party measurement solutions were utilized for viewability, brand safety and to manage the level of invalid traffic received. 14.2 million ads were monitored by DoubleVerify.


The campaign achieved 97% VCR, 72% Viewability, >99% Frau/SIVT, 75% Brand Safety and reached more than 7.5 million unique users.


Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest advertising and communications groups in the world. Havas consists of three main operational divisions.

Electrolit is a Mexican product manufactured by Grupo Pisa, the leading pharmaceutical Company in Latin America, with more than 70 years in the market. Produced with pharmaceutical quality grade ingredients in the most innovative manufacturing facility, with a fully automated and integrated manufacturing process.