Partner Industry Marketing Director

Department: Marketing
Location: US - New York
Updated on: July 27, 2021

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MediaMath helps the world's top brands deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our demand-side platform every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats.

MediaMath initiated an industry-wide effort to create a 100% accountable, addressable and aligned supply chain through SOURCE ecosystem. SOURCE by MediaMath is a technical and commercial framework for agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, viewable inventory. MediaMath has offices in 15 cities worldwide and is headquartered in New York City.

Key responsibilities:

We are looking for an experienced B2B marketer to create a global strategy to deeply engage our tech and ecosystem partners and industry bodies. This person will work closely with the rest of the marketing team to thread the work we’re doing with our partners and the industry into the global marketing plan. They will be the internal ambassador for industry engagement as well as mobilize our partners to amplify our marketing campaigns.

You will:

  • Partner Marketing:
    • Foster relationships with key partners across the ecosystem and identify opportunities for co-marketing.
  • Build, incubate, and implement partner marketing programs that drive both short term and long term business success for the MediaMath platform and SOURCE ecosystem, including:
  • Creation of earned speaking and thought leadership opportunities through our partner network.
  • Leveraging partners to extend our marketing campaigns and press through the syndication of messaging and assets across our partner network.
  • Industry Relations:
    • Serve as key relationship owner from marketing with industry bodies (IAB/ANA/4As/MMA, etc.) and maintain pulse on industry happenings.
    • Identify opportunities for MediaMath to play a key role in industry research, events, tentpoles, etc.
    • Oversee program management and coordinate committee representation; management of feedback loop to ensure participation results in actionable follow up.
    • Define Industry strategy around key industry moments including CES, Cannes Lions

You have:

  • At least 5-7 years working in advertising technology or advertising industry.
  • Online advertising industry knowledge and a passion for transforming the online ad space is strongly preferred.
  • Diligent work ethic. Must be self-motivated and able to take the initiative to get the job done.
  • Strong Microsoft Office skills are required particularly in PowerPoint and Excel.

You are:

  • Comfortable working in a fast-paced, demanding and fun entrepreneurial environment.
  • Team player who isn’t afraid to roll up their sleeves and muck in to get the job done.

Why We Work at MediaMath

We are restless innovators, smart, passionate and kind. At the heart of our culture are six values that provide a framework for how we approach our work and the world: Teams Win, Scale + Innovation, Obsess Over Learning & Growth, Align then Execute, Do Good Better and Embrace the Journey. These values inform how we energize one another and engage with our clients. They get us amped to come to work.

Founded in 2007 as a pioneer in "programmatic" advertising, MediaMath is recognized as a Leader in the Gartner 2020 Magic Quadrant for Ad Tech and has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards.

MediaMath is committed to equal employment opportunity. It is a fundamental principle at MediaMath not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related  medical condition, and other protected characteristic as established by law.