Driving Performance with CTV

OBJECTIVE

WBalsam Brands, the world’s leading retailer of artificial Christmas trees and holiday décor products, wanted to leverage MediaMath’sprogrammatic OTT and attribution solution, in partnership with TVSquaredto drive quality site traffic from shoppers looking to decorate their homes for the holidays and drive ROAS.

ACTIONS & INSIGHTS

MediaMathpartnered with TVSquaredto provide real-time attribution to measure the effectiveness of Balsam brand reach and messaging across its selected publisher partners. Throughout the campaign, MediaMath’sclient success team was able to optimized against high performing publishers and devices to achieve higher ROAS.

RESULTS

Through our powerful real-time attribution solution with our TVSquaredpartners, MediaMath was able to drive ROAS by 150% versus the year prior and achieved incremental unique reach over linear by 78%

78% Unique Reach

35M Total Impressions

4.7M Households Reached

131K Responses from CTV

Omnichannel drives far better performance, response rates are higher when 2+ channels were running concurrently. When adding CTV to the media strategy in combination with Display and Video we see some of our highest response rates.

ABOUT THE COMPANY

At Balsam Hill®, we are committed to creating the best Christmas trees on the market. Our founder, Mac Harman, was inspired to start Balsam Hill® by a family member who was allergic to live trees but wanted to create a festive atmosphere in his home during the Christmas time. When Mac’s search for a lifelike artificial Christmas tree came up empty-handed, our mission was born to develop the most realistic and luxurious artificial trees. To accomplish this mission, our designers carefully craft our trees to mimic nature using site visits and cuttings from live trees as their guides. With our exclusive True Needle™ technology, our trees have foliage that is carefully crafted to match the subtle colour variations and feel of your favourite natural trees.

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