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Press Contact: Laura Colona

Article

MediaMath corrals agencies, publishers and ad tech for ‘transparent’ media supply chain

October 2, 2019

Independent ad tech firm MediaMath launched Source by MediaMath, a network designed to be accountable and addressable by leveraging AI for a cleaner supply chain. The company announced the launch at The Association of National Advertisers (ANA)’s Masters of Marketing Week, which kicks off today in Florida.

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Article

MediaMath Leading Effort to Create New Ad Supply Chain

October 2, 2019

Partners agree to addressability and transparency

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Article

MediaMath commits to ad supply chain accountability

October 2, 2019

Advertising technology company MediaMath has pledged to clean up the digital media supply chain by committing to a 100 percent accountable and addressable supply chain by the end of 2020, righting what it says are the wrongs of a digital advertising industry that evolved rapidly over the last decade with no purposeful design.

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Article

The Online Ad World Is Murky. A Group of Companies Wants to Fix That

October 2, 2019

“We’re trying to create new terms of trade to modernize the business,” said Joe Zawadzki, chief executive of the ad tech company MediaMath.

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Article

Up To Half Of Ad Spend Still Wasted: MediaMath’s Gerszke

September 27, 2019

“Surprisingly little progress has been made since, I think, two or three years ago,” Konrad Gerszke, president of MediaMath, says in this video interview with Beet.TV, about the supply chain.

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