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Press Contact: Laura Colona

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Interview with Jeremy Steinberg, Global Head of Ecosystem, MediaMath

March 25, 2020

Our Global Head of Ecosystem Jeremy Steinberg talks to VideoNuze about the questions swirling these days about how ad spending is going to be reallocated given the coronavirus’s interruption of live sports.

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Article

The Honest Ads Act Charts A Path For Political Advertising

February 26, 2020

Our SVP of Policy and Advocacy Daniel Sepulveda writes in AdExchanger today about the Honest Ads Act, and why Congress should pass it, provide more guidance and partner with advertising trade associations to collectively establish norms to which we can all adhere.

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Article

Alberti-Perez Named CFO at Ad Tech Firm MediaMath

January 23, 2020

Originally published on Broadcasting Cable. Ad tech company MediaMath has hired Milena Alberti-Perez as chief financial officer, effective Tuesday. Alberti-Perez, who had been CFO of publisher Penguin Random House, a division of Bertelsmann Group, will be based in New York and report to MediaMath president Konrad Gerszke. She replaces Daniel…

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Article

Doing the Work from the Inside Out: Rewriting the Rules for Digital Advertising

January 13, 2020

Originally published on MarTech Series. By Joe Zawadzki Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for…

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Article

2020: If One’s Thing’s Certain, It’s That Ad Tech Will Stay In The Regulatory Spotlight

January 2, 2020

Originally published in AdExchanger. If 2018 was the year of GDPR and 2019 was the year of CCPA-related anxiety, 2020 will be the year the digital advertising industry is forced to mature rather than just talk about it. The threat of severe penalties for noncompliance combined with inconsistent legal guidelines (and…

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